Liyi D.

Wildcard
DISC Type : sic

Associate Director Brand Marketing at Sharp Electronics Corporation USA

New York City Metropolitan Area, United States

Overview

Liyi D. is an experienced brand marketing leader, currently serving as the Associate Director of Brand Marketing at Sharp Electronics. Her career features a consistent focus on the electronics industry, with past management roles at major companies like Canon, Samsung, and Hanwha Techwin. She holds a Bachelor of Science from the RPI Lally School of Management.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Brand Strategy
Her headline and career progression highlight a long-term focus on crafting impactful strategies and elevating brand presence for major corporations.
Consumer Electronics
Has built a career with extensive experience in the consumer electronics sector through roles at Sharp, Canon, and Samsung.
Marketing Leadership
Her advancement from Marketing Manager to Associate Director demonstrates a focus on leading teams and executing high-level marketing initiatives.

Media Appearances

Liyi has no verified media appearances

Work History

5-2025
Associate Director Brand Marketing at Sharp Electronics Corporation USA
4-2021 - 5-2025
Senior Marketing Manager at CHERRY
1-2017 - 12-2020
Senior Marketing Manager at Hanwha Techwin America
7-2013 - 1-2017
Marketing Manager at Samsung Opto-Electronics
1-2013 - 7-2013
Marketing Manager at Canon USA

Education

1998 - 2001
Bachelor of Science from RPI Lally School of Management

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Associate Director Brand Marketing at Sharp Electronics Corporation USA
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Insights For Selling To Liyi

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liyi is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Liyi

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Liyi move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Liyi take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Liyi

Personality Compatibility


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