Liz Adeniji in

Liz Adeniji

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Head of APJ at Decagon
📍 Greater Sydney Area, Australia

Liz Adeniji is the Regional Vice President for Segment in APAC, bringing over 18 years of leadership in cloud-based SaaS at firms like Salesforce and Microsoft. With an MBA from the University of Sydney, she is described by colleagues as a strategic and dedicated leader known for empowering her teams.

Outside of her primary role, Liz is a seed investor and advisor to tech startups. She is a vocal advocate for diversity in the tech industry, particularly focused on creating more opportunities for women in leadership, and is a member of the IAB Australia Data Council.

Unique fact: Liz was a featured panelist at SXSW Sydney, where she discussed the intersection of technology and the creative arts, exploring what each industry can learn from the other.

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Experience
23 Years
Current Role
Head of APJ
Job Level
Mid-senior
Location
Greater Sydney Area, Australia
Personality Overview

How Liz shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Liz cares about

Customer Data Strategy
As an RVP for a leading Customer Data Platform (CDP), she frequently speaks on using unified data to create personalized experiences and gain a competitive edge.
Women in Tech
Passionate about solving the "leaking pipeline" where women leave the industry, advocating for inclusive cultures and greater female representation in leadership roles.
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Career

Work history

5-2026
Head of APJ
Decagon
1-2026 - 5-2026
Regional Vice President - Asia (Twilio)
Twilio
2-2024 - 1-2026
Area Vice President, Sales - APJ (Segment)
Twilio
11-2021 - 10-2023
Data Council Member
IAB Australia
8-2021 - 2-2024
Regional Vice President, Sales, APJ (Founding Regional Leader - Segment)
Twilio
In the press

Media appearances

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Education
2016 - 2019
Master of Business Administration (M.B.A.)
The University of Sydney Business School
2000 - 2003
2:1 BSc Hons
Brunel University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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