Liz Ashforth, MBA

Controller
DISC Type : IC

Sr. Marketing Manager at MathWorks

Natick, Massachusetts, United States

Overview

Liz has no verified overview

Personality Overview

Persuasive & Assertive

Informal Yet Blunt

Challenger

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Liz has no verified topics they care about

Media Appearances

Liz has no verified media appearances

Work History

1-2018
Sr. Marketing Manager at MathWorks
11-2006 - 1-2018
International Marketing Manager at MathWorks
1-2003 - 11-2006
International Marketing Specialist at MathWorks
7-2003 - 11-2003
European Marketing Specialist at MathWorks
1-2000 - 1-2003
Technical Marketing Specialist at MathWorks

Education

2005 - 2008
MBA from Questrom School of Business, Boston University
1993 - 1997
Bachelor of Science (B.S.) from Boston University College of Engineering

More Information

Social Presence :

Prographics :

Exp : 25 Location : Natick, Massachusetts, United States Job Level : Middle Designation : Sr. Marketing Manager at MathWorks
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Liz

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Liz take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Liz

Personality Compatibility


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