Liz Lambert

Doer
DISC Type : ds

Chief Marketing Officer at BASIS Ed

Phoenix, Arizona, United States

Overview

Liz has no verified overview

Personality Overview

Results Focused

Risk-Accepting

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Liz has no verified topics they care about

Media Appearances

Liz has no verified media appearances

Work History

5-2025
Chief Marketing Officer at BASIS Ed
2-2025 - 5-2025
Executive Vice President of Marketing at BASIS Ed
7-2023 - 2-2025
Vice President of Marketing and Design at BASIS Ed
8-2021 - 5-2025
Adjunct Professor Of Marketing at Grand Canyon University
1-2023 - 7-2023
Consultant at Vert Plantworks

Education

2020 - 2020
Certificate in Sustainable Business Strategy from Harvard Business School Online
2004 - 2006
MBA from Zicklin School of Business

More Information

Social Presence :

Prographics :

Exp : 4 Location : Phoenix, Arizona, United States Job Level : Leadership Designation : Chief Marketing Officer at BASIS Ed
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Liz

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Liz take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Liz

Personality Compatibility


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