Liz Nylund

Observer
DISC Type : ci

Marketing Director, Kidney at CareDx, Inc.

San Francisco, California, United States

Overview

Liz has no verified overview

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Liz has no verified topics they care about

Media Appearances

Liz has no verified media appearances

Work History

7-2025
Marketing Director, Kidney at CareDx, Inc.
6-2022 - 7-2025
Senior Marketing Manager, Hematology at Genentech
7-2020 - 6-2022
Marketing Manager, Hematology at Genentech
6-2019 - 7-2020
Strategy Manager, Pricing, Contracting & Distribution at Genentech
6-2017 - 8-2017
MBA Summer Associate, Marketing at Genentech

Education

2016 - 2018
Education details unavailable from Columbia Business School
2007 - 2011
Bachelor of Arts from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Marketing Director, Kidney at CareDx, Inc.
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Liz

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They like to analyze well and then make their decisions.
  • Can Liz take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Liz

Personality Compatibility


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