Liz Penney DipM FCIM CMktr

Examiner
DISC Type : cs

Board Trustee at WORTH

St Albans, England, United Kingdom

Overview

Liz is a strategic marketing leader with over 20 years of experience driving growth for leisure, hospitality, and healthcare brands. As a Fellow of the Chartered Institute of Marketing, she focuses on customer centricity and ROI. People who have worked with her describe her as passionate, driven, supportive, and an excellent customer champion.

She is actively involved in charitable work as a Board Trustee for WORTH and participates in fundraising events like Macmillans Mighty Hike. Her posts indicate a passion for continuous learning, attending marketing meetups and conferences to stay current on topics like AI and SEO.

Interesting fact: Liz progressed from Marketing Manager to Head of Marketing and then Marketing Director all within the same company, Hollywood Bowl Group Plc.

Personality Overview

Status Quo Seeker

Tough To Convince

Late Adopter

They are always well-planned and adopt a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

B2C Marketing
Specializes in B2C strategy for the leisure, hospitality, and healthcare sectors, with extensive experience leading marketing at Hollywood Bowl Group.
AI in Marketing
Expressed a keen interest in learning about the practical applications of AI in marketing and its impact on reshaping search (SEO) in recent social media posts.
Charitable Causes
Serves as a Board Trustee for the charity WORTH and actively participates in fundraising, such as training for and promoting Macmillan's Mighty Hike.

Media Appearances

Liz has no verified media appearances

Work History

1-2026
Board Trustee at WORTH
10-2025
Marketing Consultant at EGP Marketing
10-2024 - 9-2025
Marketing Director at Hollywood Bowl Group Plc
10-2017 - 10-2024
Head Of Marketing at Hollywood Bowl Group Plc
9-2014 - 9-2017
Marketing Manager at Hollywood Bowl Group Plc

Education

2018 - 2019
CIM Marketing Leadership Programme from Oxford College of Marketing
2014 - 2014
CIM Chartered Postgraduate Diploma in Marketing from Oxford College of Marketing

More Information

Social Presence :

Prographics :

Exp : 25 Location : St Albans, England, United Kingdom Job Level : Senior Designation : Board Trustee at WORTH
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Liz

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Liz take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Liz

Personality Compatibility


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