Liza Kogan

Energizer
DISC Type : I

Group Account Director at VML HEALTH

Brooklyn, New York, United States

Overview

Liza is an accomplished Group Account Director at VML HEALTH with over 14 years of experience launching major brands in the pharmaceutical industry. Her expertise covers diverse areas like oncology, neurology, and rare diseases. She holds a Bachelor of Science from Johnson & Wales University and excels at executing strategic plans.

She is deeply passionate about cultivating strong client relationships and fostering internal team growth. Liza actively promotes a collaborative team culture to drive success and appears to enjoy connecting with creative professionals, as shown in a post inviting a potential hire for almond milk lattes in San Francisco.

Her personal and professional mantra is simply: "Be Brave. "

Personality Overview

Enthusiastic

Informal

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Pharmaceutical Launches
Has a proven track record of success in launching blockbuster brands across a wide range of therapeutic areas, including CNS, oncology, and rare diseases.
Team Culture
Passionate about fostering internal team growth and promoting a collaborative environment, indicating a focus on mentorship and team success.
Client Relationships
A core focus of her work is cultivating strong, lasting relationships with clients to ensure project success and satisfaction.

Media Appearances

Liza has no verified media appearances

Work History

4-2025 - 9-2025
Group Account Director at VML HEALTH
4-2023 - 3-2025
VP, Account Supervisor at JUICE Pharma Worldwide
1-2022 - 9-2022
VP, Account Director at 21GRAMS
10-2018 - 2-2022
Account Group Supervisor at Evoke Giant
5-2016 - 10-2018
Account Supervisor at Evoke Giant

Education

2004 - 2008
Bachelor of Science from Johnson & Wales University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Brooklyn, New York, United States Job Level : N/A Designation : Group Account Director at VML HEALTH
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Insights For Selling To Liza

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liza is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Liza

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Liza move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Liza take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Liza

Personality Compatibility


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