Lizabeth Bradley

Enthusiast
DISC Type : i

Copy Supervisor at Digitas Health

New York, New York, United States

Overview

Lizabeth Bradley is a Copy Supervisor at Digitas Health with deep expertise in pharmaceutical marketing across numerous conditions, from oncology to rare diseases. Colleagues describe her as "super smart" and "curious, " adept at transforming complex clinical data into clear narratives. She holds a B. S. in Secondary Education from the University of Scranton.

As a self-described "old-fashioned word nerd living in the digital landscape, " Lizabeth combines a classic love for language with modern communication strategies. This passion for words extends beyond her professional work into her personal creative projects and demonstrates her unique approach to content and communication.

Unique fact: Lizabeth once created a hyperkalemia-themed crossword puzzle book.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Healthcare Communications
Her career is built on developing content for patients and HCPs across digital, social, and print, covering numerous complex medical conditions like HIV, COPD, and various cancers.
Patient Access
She has freelance experience developing modules for pharmaceutical companies to educate employees about patient access, affordability, and specialty drugs.
Aesthetic Medicine
Developed training for healthcare providers on the science and application of aesthetic laser technology, specifically for treating darker skin tones.

Media Appearances

Lizabeth has no verified media appearances

Work History

10-2023
Copy Supervisor at Digitas Health
9-2023 - 11-2023
Freelance Copywriter at JBCN Education
4-2023 - 11-2023
Freelance Senior Copywriter at Cartessa Aesthetics
9-2022 - 4-2023
Freelance Senior Copywriter at Thomas J. Paul, Inc.
5-2022 - 6-2022
Freelance Copywriter at The Profero Group, LLC

Education

B.S. Secondary Education from University of Scranton

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : N/A Designation : Copy Supervisor at Digitas Health
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Insights For Selling To Lizabeth

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lizabeth is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lizabeth

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lizabeth move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lizabeth take some risk or not?

  • They can take some low-probability risks if needed.

You And Lizabeth

Personality Compatibility


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