Lizette Alicea

Commander
DISC Type : D

Director, Brand Sponsorship, La Exitosa 98.7 FM | Emmis New York at Emmis Corporation

New York City Metropolitan Area, United States

Overview

Lizette has no verified overview

Personality Overview

Impact-Driven

Decisive

Risk-Taker

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Lizette has no verified topics they care about

Media Appearances

Lizette has no verified media appearances

Work History

11-2025
Director, Brand Sponsorship, La Exitosa 98.7 FM | Emmis New York at Emmis Corporation
Vice President of Sales at iHeartMedia
Local Sales Manager at Univision Communications Inc.
Account Executive at Univision Communications Inc.
Account Manager at WMGK Greater Media Philadelphia

Education

1996 - 2000
BA from Hunter College

More Information

Social Presence :

Prographics :

Exp : 1 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Brand Sponsorship, La Exitosa 98.7 FM | Emmis New York at Emmis Corporation
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Insights For Selling To Lizette

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lizette is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lizette

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lizette move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lizette take some risk or not?

  • The risks don’t matter much to them.

You And Lizette

Personality Compatibility


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