Lizzie Davies

Observer
DISC Type : ci

Head of Marketing - Central Europe at easyJet

London, England, United Kingdom

Overview

Lizzie Davies is a strategic and creative marketing leader with over a decade of experience across the aviation, FMCG, and premium alcohol sectors. As Head of Marketing for Central Europe at easyJet, she leverages a full marketing mix to deliver commercial returns. She holds a Mini MBA in Marketing with Distinction.

To boost creativity and productivity, Lizzie implemented "Get Stuff Done" (GSD) days for her team, replacing traditional meetings with focused work sessions inspired by agile methodologies.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Agile Marketing
Previously held the role of Marketing Lead for Agile at easyJet and implements agile principles, like 'Get Stuff Done' days, to improve team productivity and creativity.
Team Empowerment
Her public posts frequently celebrate the successes of her team members by name, highlighting her focus on fostering and recognizing talent within her department.
European Travel Market
Her role focuses on Central Europe, and she has spoken about campaigns in key growth markets like Germany and Switzerland, aiming to inspire travel to new destinations.

Media Appearances

Lizzie has no verified media appearances

Work History

8-2023
Head of Marketing - Central Europe at easyJet
5-2022 - 8-2023
Creative & Brand Lead at easyJet
5-2021 - 5-2022
Marketing Lead - Sustainability at easyJet
9-2020 - 5-2021
Marketing Lead - Agile at easyJet
5-2016 - 10-2019
Marketing Manager at Virgin Atlantic

Education

2001 - 2005
BA Hons (joint) from UCL
Education details unavailable from Talbot Heath School

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing - Central Europe at easyJet
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Insights For Selling To Lizzie

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lizzie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lizzie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lizzie move?

  • They like to analyze well and then make their decisions.
  • Can Lizzie take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lizzie

Personality Compatibility


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