Lizzie Lewington

Inspirer
DISC Type : id

Head of SEO Performance at Connective3

Leeds, England, United Kingdom

Overview

Lizzie Lewington is the Head of SEO Performance at Connective3, a commercially-focused consultant with over 15 years of experience driving organic growth for global brands. Colleagues describe her as exceptionally knowledgeable, a dedicated manager, and a breath of fresh air, full of new ideas.

Lizzies journey into the digital world began with teaching herself basic coding to customize her Myspace page, which sparked a passion that led to a diploma in web design.

She developed the "SEO Everywhere" framework to help brands navigate the changing search landscape and identify opportunities across the entire search universe.

Personality Overview

Achievment Oriented

Generous

Decisive

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI in Search
Actively speaks and writes about the impact of AI Overviews and LLMs on search, focusing on adaptation strategies for brands to maintain visibility.
Holistic SEO Strategy
Created the "SEO Everywhere" framework to assess opportunities beyond traditional SERPs, enabling a more comprehensive approach to organic strategy.
Geo-Targeting
Has authored publications and delivered talks on the importance of geo-targeting, considering it a critical component of modern SEO.

Media Appearances

Lizzie has no verified media appearances

Work History

11-2024
Head of SEO Performance at Connective3
4-2024 - 11-2024
Organic Search Manager at Connective3
4-2023 - 4-2024
Founder & SEO Director at Stick or Twist Digital
4-2022 - 3-2023
Business Growth Director (SEO) at XLMedia Plc
1-2022 - 5-2022
Managing Director - Bigfoot Digital SEO at Bigfoot Digital

Education

Education details unavailable from Millthorpe School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Leeds, England, United Kingdom Job Level : N/A Designation : Head of SEO Performance at Connective3
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Insights For Selling To Lizzie

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lizzie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Lizzie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Lizzie move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lizzie take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lizzie

Personality Compatibility


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