Lizzy Bradford

Questioner
DISC Type : c

Senior Director of Analytics at BuzzFeed

Los Angeles, California, United States

Overview

Lizzy Bradford is the Senior Director of Product & Revenue Analytics at BuzzFeed, where she has been for over seven years. Her expertise lies in leveraging business intelligence tools to drive revenue and empower stakeholders. She holds a Bachelors from the University of Cambridge and a Master of Fine Arts from the University of Southern California.

Drawing from her past career, Lizzy has a deep background in the entertainment industry. Before transitioning to analytics, she worked in film development for production companies, including a role as Head of Development. This creative foundation provides her with a unique perspective in the digital media landscape.

Her career path is unique, moving from film and television production to a senior leadership role in data analytics.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Revenue Analytics
Her title is Sr. Director of Product & Revenue Analytics, and she has posted about hiring for revenue data analyst roles, focusing on commerce and affiliate marketing.
BI Platforms
She has provided public testimonials for business intelligence tools, emphasizing their role in reducing team workload and consolidating reporting.
Team Empowerment
In a case study, she highlighted the importance of giving stakeholders "more independence to explore what they need, " showing a focus on self-service analytics.

Media Appearances

Lizzy has no verified media appearances

Work History

12-2024
Senior Director of Analytics at BuzzFeed
3-2022 - 12-2024
Director Of Analytics at BuzzFeed
3-2020 - 3-2022
Senior Manager of Analytics at BuzzFeed
1-2014 - 2-2017
Head of Development at VisionChaos Productions
1-2010 - 12-2013
Director of Development at Nick Wechsler Productions

Education

Bachelor of Arts (B.A.) from University of Cambridge
Master of Fine Arts (MFA) from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles, California, United States Job Level : Senior Designation : Senior Director of Analytics at BuzzFeed
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Insights For Selling To Lizzy

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lizzy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lizzy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lizzy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lizzy take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lizzy

Personality Compatibility


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