Lloyd D.

Observer
DISC Type : ci

Founder & CEO at Infrawatch

Edinburgh, Scotland, United Kingdom

Overview

Lloyd is the Founder and CEO of Infrawatch, a company focused on real-time threat infrastructure intelligence. He has a strong background in offensive security, reverse-engineering, and malware analysis from his time at CrowdStrike. He holds a degree in Computer Security & Forensics from Edinburgh Napier University.

Lloyd is passionate about sharing his technical knowledge with the security community. He documents his findings across several disciplines on his personal blog. He also engages with the startup ecosystem, recently leading a panel for early-stage cyber company founders.

Unique fact: Lloyd was a winner of the Cyber Security Challenge for UK Universities, highlighting his expertise from early in his career.

Personality Overview

Value Driven

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Threat Infrastructure
His company, Infrawatch, focuses on giving security teams visibility into adversary networks, malicious proxies, VPN-based fraud, and C2 servers before they become operational.
Cyber Startups
He recently led a panel at Plexal Cyber Runway Live, discussing the realities of building and scaling early-stage cybersecurity companies with other veteran founders.
Reverse Engineering
A core passion and listed skill from his time at CrowdStrike. He uses this expertise to analyze malware and understand system internals.

Media Appearances

Lloyd D. listed as Founder & CEO of Infrawatch Limited – GOV.UK company officers. Featured in GOV.UK

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Infrawatch: DITO's anti‑competitive complaints vs PLDT, Globe meant to delay settlement of debt obligations. Featured in Bilyonaryo Business News

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Community Reacts: Infrawatch vs Binance and Coinbase. Featured in BitPinas

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Work History

9-2025
Founder & CEO at Infrawatch
4-2024 - 9-2025
Sec Eng at RevEng.AI
2022
Member at Curated Intelligence
9-2021 - 12-2021
Security Researcher at Kryptos Logic
6-2021 - 9-2021
Security Researcher, Technical Analysis Cell, Counter Adversary Operations at CrowdStrike

Education

2017 - 2021
Computer Security & Forensics from Edinburgh Napier University
2012 - 2017
Education details unavailable from Boroughmuir High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Edinburgh, Scotland, United Kingdom Job Level : Leadership Designation : Founder & CEO at Infrawatch
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Insights For Selling To Lloyd

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lloyd is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lloyd

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lloyd move?

  • They like to analyze well and then make their decisions.
  • Can Lloyd take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lloyd

Personality Compatibility


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