Logan Schwartz in

Logan Schwartz

Critic · DISC type C
Consumer Growth Equity at GroundForce Capital
📍 Los Angeles, California, United States

Logan Schwartz is a consumer investor at GroundForce Capital, focusing on consumer-driven businesses with an emphasis on health and wellness. A Forbes 30 Under 30 honoree for Food & Drink, he is a graduate of Indiana Universitys Kelley School of Business and has prior experience in private equity and investment banking.

Following a life-altering car accident, Logan became deeply committed to personal health, adopting a disciplined fitness routine, a mostly plant-based diet, and intentional meal prepping. He uses his experience to fuel his passion for investing in companies that help people lead healthier lives.

His career path in wellness-focused investing was directly inspired by his recovery from a serious car accident.

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Experience
9 Years
Current Role
Consumer Growth Equity
Location
Los Angeles, California, United States
Personality Overview

How Logan shows up

Negotiator
Information Seeker
Precise

They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Priorities

Topics Logan cares about

Consumer Wellness Brands
He focuses on investing in and partnering with high-growth consumer companies in the health, wellness, and sustainability sectors, as seen with investments like OWYN.
Health & Fitness
After a significant accident, he adopted a rigorous personal fitness routine including strength training, rowing, and hot yoga, viewing it as a critical personal investment.
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Career

Work history

1-2021 - 1-2025
Consumer Growth Equity
GroundForce Capital
9-2018 - 12-2020
Manufacturing Private Equity
Vance Street Capital
9-2016 - 8-2018
Investment Banking
Evercore
9-2015 - 8-2016
Strategy Consulting
PwC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2015
Bachelor of Science (B.S.)
Indiana University - Kelley School of Business
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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