Logan Schwartz

Critic
DISC Type : C

Consumer Growth Equity at GroundForce Capital

Los Angeles, California, United States

Overview

Logan Schwartz is a consumer investor at GroundForce Capital, focusing on consumer-driven businesses with an emphasis on health and wellness. A Forbes 30 Under 30 honoree for Food & Drink, he is a graduate of Indiana Universitys Kelley School of Business and has prior experience in private equity and investment banking.

Following a life-altering car accident, Logan became deeply committed to personal health, adopting a disciplined fitness routine, a mostly plant-based diet, and intentional meal prepping. He uses his experience to fuel his passion for investing in companies that help people lead healthier lives.

His career path in wellness-focused investing was directly inspired by his recovery from a serious car accident.

Personality Overview

Negotiator

Information Seeker

Precise

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Consumer Wellness Brands
He focuses on investing in and partnering with high-growth consumer companies in the health, wellness, and sustainability sectors, as seen with investments like OWYN.
Health & Fitness
After a significant accident, he adopted a rigorous personal fitness routine including strength training, rowing, and hot yoga, viewing it as a critical personal investment.
Plant-Based Nutrition
He follows a mostly plant-based lifestyle and has become intentional about his diet and meal preparation, aligning with his firm's investment thesis in healthier food brands.

Media Appearances

Logan has no verified media appearances

Work History

1-2021 - 1-2025
Consumer Growth Equity at GroundForce Capital
9-2018 - 12-2020
Manufacturing Private Equity at Vance Street Capital
9-2016 - 8-2018
Investment Banking at Evercore
9-2015 - 8-2016
Strategy Consulting at PwC

Education

2011 - 2015
Bachelor of Science (B.S.) from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 9 Location : Los Angeles, California, United States Job Level : N/A Designation : Consumer Growth Equity at GroundForce Capital
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Insights For Selling To Logan

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Logan is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Logan

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Logan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Logan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Logan

Personality Compatibility


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