Lone Steen Hauerberg

Critic
DISC Type : C

Senior Marketingkonsulent at Alka Forsikring

Copenhagen, Capital Region of Denmark, Denmark

Overview

Lone Steen Hauerberg is a Senior Marketing Consultant at Alka Forsikring, skilled in marketing management, strategy, and customer loyalty programs. She has a background in program development and is adept at working with KPIs and preparing technical requirements.

Outside of work, Lone has an interest in IT and creative assignments. She has completed certifications in Artificial Intelligence Foundations: Machine Learning and Robotic Process Automation.

Lone is trained in leadership from Mannaz and holds an IAA Marketing Management education.

Personality Overview

Negotiator

ROI Driven

Precise

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Customer Loyalty Programs
Lone has extensive experience in developing and managing customer loyalty programs, including setting strategies and optimizing processes.
Digital Marketing Strategy
She has played a key role in setting digital roadmaps and activating members through direct marketing campaigns and e-newsletters.
Marketing Analytics
Described as analytical and data-driven, Lone is used to working with KPIs and has experience with PowerBI.

Media Appearances

Lone has no verified media appearances

Work History

8-2025
Senior Marketingkonsulent at Alka Forsikring
8-2022 - 7-2025
Nordic Customer Loyalty Programme Manager at BMI Group Danmark
8-2014 - 8-2022
Head of Marketing at PlusKort. - Fagbevægelsens Fordelsprogram A/S
7-2007 - 8-2014
Marketing Coordinator at PlusKort. - Fagbevægelsens Fordelsprogram A/S
2-2005 - 6-2007
Project Coordinator at Traceworks

Education

2-2019 - 10-2019
Leadership Training from Mannaz | Kurser, uddannelser og konsulentydelser
2016 - 2017
IAA Marketing Management from IAA Educations Denmark

More Information

Social Presence :

Prographics :

Exp : 23 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Senior Marketingkonsulent at Alka Forsikring
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Insights For Selling To Lone

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lone is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lone

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lone move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lone take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lone

Personality Compatibility


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