Lone Steen Hauerberg is a Senior Marketing Consultant at Alka Forsikring, skilled in marketing management, strategy, and customer loyalty programs. She has a background in program development and is adept at working with KPIs and preparing technical requirements.
Outside of work, Lone has an interest in IT and creative assignments. She has completed certifications in Artificial Intelligence Foundations: Machine Learning and Robotic Process Automation.
Lone is trained in leadership from Mannaz and holds an IAA Marketing Management education.
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Experience
23 Years
Current Role
Senior Marketingkonsulent
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview
How Lone shows up
Negotiator
ROI Driven
Precise
It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.
Priorities
Topics Lone cares about
Customer Loyalty Programs
Lone has extensive experience in developing and managing customer loyalty programs, including setting strategies and optimizing processes.
Digital Marketing Strategy
She has played a key role in setting digital roadmaps and activating members through direct marketing campaigns and e-newsletters.
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Career
Work history
8-2025
Senior Marketingkonsulent
Alka Forsikring
8-2022 - 7-2025
Nordic Customer Loyalty Programme Manager
BMI Group Danmark
8-2014 - 8-2022
Head of Marketing
PlusKort. - Fagbevægelsens Fordelsprogram A/S
7-2007 - 8-2014
Marketing Coordinator
PlusKort. - Fagbevægelsens Fordelsprogram A/S
2-2005 - 6-2007
Project Coordinator
Traceworks
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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