Lonnie Williams

Enthusiast
DISC Type : i

Director of Operations at Continental Dairy Facilities Southwest, LLC

Lubbock, Texas, United States

Overview

Lonnie Williams is a Director of Operations with over 27 years of experience in the food manufacturing industry. He possesses a strong background in management, quality control, safety, and continuous improvement. He earned his Bachelor of Science in Food Technology from Texas Tech University.

He has a proven track record of developing and implementing standardized policies and is described as a strong strategic thinker and team builder. His career includes multiple Plant Manager roles where he successfully improved quality, safety culture, and customer service while reducing costs.

He led the complete startup of a new 250, 000-square-foot ice cream plant, developing the entire team, manufacturing SOPs, and all operational procedures from scratch.

Personality Overview

Optimistic

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Operational Excellence
His career demonstrates a consistent focus on improving quality control, safety culture, customer service, and waste reduction through continuous improvement and lean techniques.
Food & Dairy Manufacturing
Has deep expertise managing plants that produce a variety of products, including fluid milk, juice, and ice cream for major companies like Dean Foods.
New Plant Startups
Successfully managed the development of a new ice cream plant, building the entire team for quality control, engineering, sanitation, logistics, and production from the ground up.

Media Appearances

Lonnie has no verified media appearances

Work History

12-2024
Director of Operations at Continental Dairy Facilities Southwest, LLC
8-2022 - 12-2024
Plant Manager at Tropicale Foods
3-2018 - 8-2022
Plant Manager at Gandy’s Dairy (Dean Foods)
9-2005 - 10-2018
Plant Manager at Prices Creameries (Dean Foods)
3-2003 - 9-2005
Information Technology Manager at Prices Creameries (Dean Foods)

Education

5-2001 - 5-2003
Master from University of Phoenix
9-1991 - 6-1996
Bachelors of Science in Food Technology from Texas Tech University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Lubbock, Texas, United States Job Level : Mid-senior Designation : Director of Operations at Continental Dairy Facilities Southwest, LLC
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Insights For Selling To Lonnie

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lonnie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lonnie

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Lonnie move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Lonnie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lonnie

Personality Compatibility


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