Lorena A. in

Lorena A.

Login to view DISC.
Head of IT Strategy & Transformation Office Latam at Electrolux Group
📍 Curitiba, Paraná, Brazil

Lorena is the Head of IT Strategy & Transformation for Latin America at Electrolux Group, with nearly two decades of experience. She specializes in IT governance, digital transformation, and data-driven strategies using OKRs and KPIs. Her background includes a Black Belt in Six Sigma and an extension from Massachusetts Institute of Technology.

Outside of her corporate role, Lorena is a passionate advocate for diversity and inclusion, co-leading the Gender Subcommittee for Latam at Electrolux. She is also a certified Advanced Open Water Diver, demonstrating a love for exploration and adventure. People who have worked with her describe her as professional, focused, and an inspiring leader.

Unique fact: Lorena is a proud "Nordestina" (from the Northeast of Brazil) who champions women in leadership.

Read the full overview →
Experience
16 Years
Current Role
Head of IT Strategy & Transformation Office Latam
Job Level
Mid-senior
Location
Curitiba, Paraná, Brazil
Personality Overview

How Lorena shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Lorena cares about

IT Transformation
Her current role focuses on leading IT transformation, and she recently spoke publicly about Electrolux's multi-year transformation journey.
Gender Equality
Co-leads the Gender Subcommittee at Electrolux for Latin America and proudly posts about her role as a woman leader in technology.
+5 more topics Login to view topics
Career

Work history

3-2024
Head of IT Strategy & Transformation Office Latam
Electrolux Group
5-2023 - 4-2024
IT Head of Finance & Corporate Services Latam
Electrolux Group
12-2020 - 4-2023
IT Lead eCommerce D2C & SCE Latam
Electrolux Group
11-2019 - 12-2020
Manager of Culture and People Development
Cibra
12-2017 - 10-2019
Manager of Information Technology
Cibra
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2024 - 2025
Extensão
Massachusetts Institute of Technology
2019 - 2021
MBA em Gestão de Pessoas: Carreiras
Pontifícia Universidade Católica do Rio Grande do Sul
MBA em Gerenciamento de Projetos
Serviço Nacional de Aprendizagem Industrial
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Electrolux Group Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Lorena. Free, 10 seconds.