Lorena Alcalde

Trailblazer
DISC Type : ID

Vice President Global Marketing - Bata & Kids at Bata Group

Zug, Zug, Switzerland

Overview

Lorena has no verified overview

Personality Overview

Achievement-Oriented

Values Relationships

Persuasive

They prefer to ensure that they are in control of the situation.  They will fight for you if they come to believe in you. A combination of speed and relationship gets the best response from them.

Topics They Care About

Lorena has no verified topics they care about

Media Appearances

Lorena has no verified media appearances

Work History

6-2023
Vice President Global Marketing - Bata & Kids at Bata Group
3-2020 - 5-2023
Global Marketing Director at Bata Group
12-2019 - 12-2022
Global Board of Directors Member at P&G Alumni Network - Official Page
2-2020
Executive Consultant - Brand Strategy, Marketing and Innovation at Independent
Global Senior Brand Manager Beauty Care at Procter & Gamble

Education

1995 - 1997
Master of Engineering (M.Eng.) from Rensselaer Polytechnic Institute
1991 - 1995
Bachelor of Science (B.S.) from Rensselaer Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 6 Location : Zug, Zug, Switzerland Job Level : Senior Designation : Vice President Global Marketing - Bata & Kids at Bata Group
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Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lorena

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lorena take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lorena

Personality Compatibility


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