Lorena Alonso in

Lorena Alonso

Commander · DISC type D
Global Lead Data & Analytics Strategy at Suntory Global Spirits
📍 Madrid, Community of Madrid, Spain

Lorena is the Global Lead for Data & Analytics Strategy at Suntory Global Spirits and the founder of The Relationship Edge™. With over 15 years of leadership experience in Europe and the US, she specializes in using data for smarter business decisions. Colleagues describe her as energetic, passionate, and strategic.

After 15 years in the UK, Lorena moved back to Spain and successfully rebuilt her professional network from the ground up. This personal journey fuels her passion for helping other mid-career professionals who feel stuck or invisible, teaching them how to build meaningful career-advancing relationships.

Unique fact: Lorenas relationship-building methodology led to her receiving three unsolicited leadership offers in the first few months of 2026 alone.

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Experience
20 Years
Current Role
Global Lead Data & Analytics Strategy
Location
Madrid, Community of Madrid, Spain
Personality Overview

How Lorena shows up

Impact-Driven
Decisive
Risk-Taker

More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same. They are very proud of what they do.

Priorities

Topics Lorena cares about

Career Advancement
Her company, The Relationship Edge™, focuses on helping mid-career professionals get noticed by leadership and overcome career stalls through a unique relationship methodology.
Data-Driven Strategy
At Suntory, she connects technical and business sides to drive impact with consumer data. Previously, she used analytics to boost revenue by 13% for UK retailers.
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Career

Work history

7-2025
Global Lead Data & Analytics Strategy
Suntory Global Spirits
3-2021 - 2-2025
Director of Strategic Partnerships
Circana
12-2018 - 3-2021
Retail & Gateways Director
Circana
6-2016 - 12-2018
Senior Business Development Specialist
Circana
1-2014 - 6-2016
Senior Brand Marketing Manager
Babcock International Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
10-2024 - 1-2026
Master's degree
IE Business School Executive Education
4-2025 - 12-2025
Master's degree
ISDI
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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