Lorena Alonso

Commander
DISC Type : D

Global Lead Data & Analytics Strategy at Suntory Global Spirits

Madrid, Community of Madrid, Spain

Overview

Lorena is the Global Lead for Data & Analytics Strategy at Suntory Global Spirits and the founder of The Relationship Edge™. With over 15 years of leadership experience in Europe and the US, she specializes in using data for smarter business decisions. Colleagues describe her as energetic, passionate, and strategic.

After 15 years in the UK, Lorena moved back to Spain and successfully rebuilt her professional network from the ground up. This personal journey fuels her passion for helping other mid-career professionals who feel stuck or invisible, teaching them how to build meaningful career-advancing relationships.

Unique fact: Lorenas relationship-building methodology led to her receiving three unsolicited leadership offers in the first few months of 2026 alone.

Personality Overview

Impact-Driven

Decisive

Risk-Taker

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Career Advancement
Her company, The Relationship Edge™, focuses on helping mid-career professionals get noticed by leadership and overcome career stalls through a unique relationship methodology.
Data-Driven Strategy
At Suntory, she connects technical and business sides to drive impact with consumer data. Previously, she used analytics to boost revenue by 13% for UK retailers.
Relationship Building
She advocates for a deliberate, systematic approach to building professional relationships as a more effective alternative to traditional networking for career growth.

Media Appearances

Lorena has no verified media appearances

Work History

7-2025
Global Lead Data & Analytics Strategy at Suntory Global Spirits
3-2021 - 2-2025
Director of Strategic Partnerships at Circana
12-2018 - 3-2021
Retail & Gateways Director at Circana
6-2016 - 12-2018
Senior Business Development Specialist at Circana
1-2014 - 6-2016
Senior Brand Marketing Manager at Babcock International Group

Education

10-2024 - 1-2026
Master's degree from IE Business School Executive Education
4-2025 - 12-2025
Master's degree from ISDI

More Information

Social Presence :

Prographics :

Exp : 20 Location : Madrid, Community of Madrid, Spain Job Level : N/A Designation : Global Lead Data & Analytics Strategy at Suntory Global Spirits
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Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lorena

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lorena take some risk or not?

  • The risks don’t matter much to them.

You And Lorena

Personality Compatibility


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