Emily C. Wilder

Questioner
DISC Type : c

Director of Marketing at Royal Copenhagen

Copenhagen, Capital Region of Denmark, Denmark

Overview

An experienced global marketing director specializing in luxury goods and FMCG, with a history of driving brand equity for iconic companies. Educated at Copenhagen Business School and Hawaii Pacific University, she has progressed through several senior roles at Royal Copenhagen, demonstrating strong expertise in marketing management and consumer products.

She recently celebrated her teams Creative Circle Award for the beautiful launch campaign of the "Royal Creatures" collection.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Heritage Brands
Showcases pride in working with an "iconic heritage brand" and focuses on its strategic marketing.
Creative Campaigns
Celebrates and promotes award-winning creative work, such as the "Royal Creatures" launch campaign and a tribute to Danish coastlines.
Brand Management
Has a demonstrated history of working with brand equity and consumer products in the luxury goods sector.

Media Appearances

Emily has no verified media appearances

Work History

3-2023
Director of Marketing at Royal Copenhagen
2-2021 - 3-2023
Head of Brand Marketing, Royal Copenhagen at Royal Copenhagen
4-2020 - 2-2021
Director, Global Social Media & PR at Fiskars Group
9-2017 - 4-2020
Global Marketing Communications & PR Manager at Royal Copenhagen
1-2016 - 9-2017
Global PR & Media Manager at Royal Copenhagen

Education

2003 - 2006
Cand.merc from Copenhagen Business School
2002 - 2003
Bachelor from Hawaii Pacific University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director of Marketing at Royal Copenhagen
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Insights For Selling To Emily C.

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily C. is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Emily C.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emily C. move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Emily C. take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Emily C.

Personality Compatibility


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