Lorena Sandoval

Observer
DISC Type : ic

Director Florida, Latin America & Caribbean at American Airlines

Miami, Florida, United States

Overview

Lorena Sandoval is a veteran leader at American Airlines with a career spanning over 35 years. As Director for Latin America & Caribbean, she leverages deep expertise in the regions cargo and logistics sector, having progressed from a reservations agent to a key sales director.

Originally from Quito, Ecuador, and now based in Miami, Lorena is a vocal advocate for women in the logistics industry. Even with extensive work-related travel, she enjoys exploring new and distant places with her family during her time off.

In March 2024, she received the World Trade Center Miamis International Womens Achievement Award.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Women in Logistics
A 2024 award winner for her leadership in international trade, she has spoken about the challenges and importance of recognizing women in the male-dominated logistics industry.
Air Cargo Logistics
Manages American Airlines' cargo sales for a vast region and frequently engages with industry trends at events like Intermodal.
Latin American Markets
Her entire career focus has been on developing business, sales, and operations within Latin America and the Caribbean for American Airlines.

Media Appearances

American Airlines Cargo appoints new head of Florida, Caribbean and Latin America. Featured in Air Cargo News

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Lorena Sandoval – Director Florida, Latin America & Caribbean at American Airlines. Featured in The Org

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Work History

9-2020
Director Florida, Latin America & Caribbean at American Airlines
2-2017
Sr Manager FCLA Cargo Sales at American Airlines
1-2013 - 2-2017
Travel and Sales Support Center Manager at American Airlines
5-2010 - 1-2013
International Reservations Director at American Airlines
8-2005 - 5-2010
Regional Sales Manager Mexico, Central America and Venezuela at American Airlines

Education

Lorena has no verified education history

More Information

Social Presence :

Prographics :

Exp : 35 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Director Florida, Latin America & Caribbean at American Airlines
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Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Lorena

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Lorena take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Lorena

Personality Compatibility


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