Alfredo Garduño

Questioner
DISC Type : c

Senior Specialist, International Communications at American Airlines

Benito Juárez, Mexico City, Mexico

Overview

Alfredo Garduño is a communications and public relations professional, currently serving as a Senior Specialist for International Communications at American Airlines. With a focus on Latin America, Canada, and the Caribbean, he has a background in corporate communications from his time at agencies like ATREVIA and LLYC, representing major brands.

Alfredo is passionate about the aviation industry, expressing a sense of pride and responsibility in contributing to the legacy of American Airlines, particularly during milestone events like the companys 100th anniversary and celebrating 35 years of operations in Brazil.

He once hosted a media tour for 17 journalists and bloggers to showcase Americans newest Boeing 787-9 aircraft in Buenos Aires.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

International Communications
His current role at American Airlines focuses on communications for Latin America, Canada, and the Caribbean.
Aviation Industry
Expresses deep pride and passion for the airline industry, celebrating company milestones and new destination launches.
Corporate Storytelling
Feels a "profound responsibility to contribute meaningfully" to the legacy of American Airlines, viewing his work as part of a larger narrative.

Media Appearances

Alfredo has no verified media appearances

Work History

1-2026
Senior Specialist, International Communications at American Airlines
4-2021 - 1-2026
Specialist, México, Caribbean and Latin America Communications at American Airlines
2-2021 - 4-2021
Consultor de Comunicación Corporativa at ATREVIA
7-2020 - 2-2021
Comunicaciones y relaciones públicas at Tres60 Estrategia
2-2018 - 6-2020
Consultor Jr de Consumer Engagement at LLYC

Education

2012 - 2015
Licenciatura from Universidad del Valle de México
Licenciatura from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 19 Location : Benito Juárez, Mexico City, Mexico Job Level : Junior Designation : Senior Specialist, International Communications at American Airlines
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Insights For Selling To Alfredo

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfredo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alfredo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alfredo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alfredo take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Alfredo

Personality Compatibility


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