Lorenz Zelger

Judge
DISC Type : Dc

Head of Brand Management Italy at Loacker

Bolzano, Trentino-Alto Adige, Italy

Overview

Lorenz has no verified overview

Personality Overview

Features Driven

Fast But Wary

Quality Focused

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

Lorenz has no verified topics they care about

Media Appearances

Lorenz has no verified media appearances

Work History

11-2022
Head of Brand Management Italy at Loacker
1-2022 - 12-2022
Field Manager Global Category Channel & Occasions at Loacker
7-2017 - 12-2022
Head of Global Shopper Marketing at Loacker
10-2014 - 6-2017
Assistant to CEO & Board Member at Obereggen Latemar AG - SpA
10-2011 - 9-2014
National Key-Account-Manager at Storck

Education

2010 - 2011
Master of Science from Bayes Business School
2004 - 2007
Bachelor of Arts from Munich Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bolzano, Trentino-Alto Adige, Italy Job Level : Mid-senior Designation : Head of Brand Management Italy at Loacker
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Insights For Selling To Lorenz

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorenz is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lorenz

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lorenz move?

  • If convinced, they can reach decisions quite fast.
  • Can Lorenz take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lorenz

Personality Compatibility


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