Loretta Ní Ghabháin

Commander
DISC Type : D

Founder & Director at Lorg Media

Galway, County Galway, Ireland

Overview

Loretta Ní Ghabháin is the Founder and Director of Lorg Media, an award-winning production and digital marketing agency. With over 20 years of experience, she is a communications expert who previously worked as a News Director and presenter for RTÉ/TG4. People often describe her as professional, competent, and approachable.

Deeply passionate about promoting Irish culture internationally, Loretta applies this motivation to her innovative marketing approaches. She serves as a board member for Ardán (formerly Galway Film Centre), supporting film, TV, and games in the West of Ireland. Her Twitter bio also notes she is a mother.

Interesting fact: She pioneered social media for the Irish-language broadcaster TG4 and won an award for the best use of Snapchat.

Personality Overview

Impact-Driven

Strong-Willed

Decisive

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Digital Storytelling
Founded Lorg Media to combine video production with social media, believing storytelling is the heart of her work. She has over 20 years of communications experience.
Irish Language Media
Has a postgraduate degree in Applied Irish Translation, established the social media presence for TG4, and her agency emphasizes Irish language content.
Promoting Irish Culture
States that a keen interest in promoting Irish culture internationally is a primary motivation for her innovative and pioneering approach to marketing.

Media Appearances

Loretta Ní Ghabháin – Lorg Media i Hollywood (Blaðaire). Featured in RTE Radio

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Loretta Ní Ghabháin - Lorg Media. Featured in Lorg Media (official website)

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On Your Terms – Season 2 | Episode 9 Loretta Ni Ghabháin – Lorg Media. Featured in AMF Consulting

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Work History

7-2014
Founder & Director at Lorg Media
7-2012 - 7-2021
Social Media Marketing Consultancy & Agency at TG4
6-2011
Director at Lorg Media
6-2011 - 7-2014
Social Media Consultant at Lorg Media
8-2010 - 8-2011
Documentary Producer | Production Manager | at Sónta Films

Education

2013 - 2014
Professional Diploma in Digital Marketing from Digital Marketing Institute
2005 - 2006
Postgrad in Applied Irish Translation from Galway-Mayo Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 27 Location : Galway, County Galway, Ireland Job Level : Leadership Designation : Founder & Director at Lorg Media
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Insights For Selling To Loretta

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Loretta is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Loretta

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Loretta move?

  • If convinced, they can reach decisions quite fast.
  • Can Loretta take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Loretta

Personality Compatibility


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