Lori Borchers

Pioneer
DISC Type : dsi

VP, Sales & Marketing at Mira Precision Health

Dayton, Kentucky, United States

Overview

Lori has no verified overview

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Lori has no verified topics they care about

Media Appearances

Lori has no verified media appearances

Work History

2025
VP, Sales & Marketing at Mira Precision Health
2024 - 2025
Associate Director at Mira Precision Health
2023 - 2024
Territory Business Manager at Alkermes
2022 - 2023
Senior Regional Manager - Wellness/Pharmacogenomics at Invitae
2019 - 2021
Director Of Business Development, East at OneOme

Education

1990 - 1995
Bachelor's degree from University of Cincinnati

More Information

Social Presence :

Prographics :

Exp : 31 Location : Dayton, Kentucky, United States Job Level : Senior Designation : VP, Sales & Marketing at Mira Precision Health
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Insights For Selling To Lori

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lori is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lori

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lori move?

  • They are generally fast movers and can take quick decisions
  • Can Lori take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lori

Personality Compatibility


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