Lori Leutwyler, MBA

Enigma
DISC Type : cdi

Director of People Operations at Kerkering Barberio

Bradenton, Florida, United States

Overview

Lori Leutwyler is the Director of People Operations at Kerkering Barberio, a role she was promoted to in early 2024. With an MBA from Saint Leo University, she is a strategic HR leader focused on the overall employee experience. People who have worked with her describe her as friendly, caring, and helpful.

Lori is actively involved in her professional community as a member of the Sarasota-Manatee Human Resources Association and an alumna of the Leadership Sarasota program. She co-hosts the "Asking for a Friend" podcast, discussing topics centered on feedback and personal growth, and has been a guest on other podcasts to share her expertise.

In an interview, Lori said if she could have any superpower, it would be the ability to use "magical ice breakers" to build connection and make people feel comfortable.

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Employee Experience
Her role is focused on the overall employee experience, ensuring the firm attracts and retains talent by fostering a dynamic and supportive culture.
Women in Accounting
She has spoken publicly on podcasts about strategies her firm uses to successfully retain women in the accounting profession.
HR Technology
Passionate about implementing modern HR systems, automation, and data analysis to simplify complexity and improve people operations.

Media Appearances

MOVE Like This – Lori Leutwyler from Kerkering Barberio. Featured in YouTube

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Kerkering Barberio Announces New Director of People Operations. Featured in Kerkering Barberio (official website)

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Lori Leutwyler - Kerkering, Barberio & Co.. Featured in Kerkering Barberio (team page)

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Work History

1-2024
Director of People Operations at Kerkering Barberio
1-2021 - 2-2024
Human Resources Manager at Kerkering Barberio
9-2019 - 1-2021
Talent Specialist at Kerkering Barberio
9-2018 - 9-2019
Supervisor of Employee Wellness, Health Services & Safety Education at Charlotte County Public Schools
9-2015 - 9-2018
HR Business Partner (Human Capital Partner) at District School Board of Pasco County

Education

B.A. from Saint Leo University
Master of Business Administration - MBA from Saint Leo University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bradenton, Florida, United States Job Level : Mid-senior Designation : Director of People Operations at Kerkering Barberio
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Insights For Selling To Lori

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lori is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lori

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lori move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lori take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lori

Personality Compatibility


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