Lori Oakes

Evaluator
DISC Type : sdc

Managing Partner at Captivate Bio

Berlin, Connecticut, United States

Overview

Lori Oakes is the Managing Partner and Founder of Captivate Bio, bringing over 25 years of experience in diagnostics and life sciences. Her career is built on a foundation of business development and commercial operations, guided by her professional background in cytogenetics and a BA from Clark University.

Beyond her professional life, Lori is involved in her community, supporting charitable causes like Samaritans, Inc. through fundraising. As a member of CT Women in Bio, she actively engages with and supports female colleagues in the industry. She also has a passion for cooking.

Interesting fact: Lori is known within her company as being one of the best stromboli makers in the United States.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Cell Culture Solutions
Her company focuses on providing high-quality cell culture media and reagents, and she frequently posts about tools for preventing lab contamination and ensuring clean cells.
Life Science Commercialization
She has deep experience moving scientific products to market, with a career path that transitioned from lab work to business development, commercial operations, and global logistics.
Biotech Startups
As a co-founder of Captivate Bio, which launched during the pandemic, she has a direct interest in building new ventures to solve procurement challenges for researchers.

Media Appearances

Agile and aspirational – an interview with Lori Oakes, Captivate Bio. Featured in Captivate Bio (company blog)

See Now

Work History

9-2020
Managing Partner at Captivate Bio
9-2015 - 9-2020
General Manager at Biological Industries USA, Inc.
12-2010 - 9-2020
Business Development at Rainbow Scientific
7-2007 - 9-2010
Sales Force Effectiveness Manager/ Commercial Operations at Ipsogen, Inc.

Education

BA from Clark University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Berlin, Connecticut, United States Job Level : N/A Designation : Managing Partner at Captivate Bio
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Insights For Selling To Lori

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lori is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lori

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lori move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lori take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lori

Personality Compatibility


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