Lorna Bowes

Trailblazer
DISC Type : DI

CEO at Aesthetic Source Limited

Stagsden, England, United Kingdom

Overview

Lorna Bowes is the CEO of Aesthetic Source, a leading UK distributor of clinically-proven aesthetic products. With a background as an aesthetic nurse, trainer, and business owner since the early 1990s, she has deep expertise in the global aesthetic market. People often call her an expert, powerful educator, and articulate professional.

Outside of her CEO duties, Lorna is passionate about physical activity and wellness, enjoying long-distance cycling, walking, and sea swimming. She also comes from a musical background. Lorna practices meditation, which she uses to enhance her work-life balance and create a culture of wellbeing and success for her team.

Lorna is a published author on aesthetic medicine and hosts the "Conversations in Aesthetics" podcast to share industry insights with fellow practitioners.

Personality Overview

Assertive

Informal

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Aesthetic Innovation
Her company, AestheticSource, focuses on sourcing and distributing innovative, clinically-proven skincare brands and new technologies from around the world.
Clinical Education
A core part of her mission is providing high-quality training for aesthetic practitioners, focusing on ingredient knowledge and building business confidence.
Supporting Practitioners
She is passionate about helping clinic partners succeed, offering business support and mentorship to help them grow their practices and achieve their goals.

Media Appearances

Lorna has no verified media appearances

Work History

12-2011
CEO at Aesthetic Source Limited
10-2009 - 12-2011
Sales and Training Manager, Aesthetic Dermatology at Wigmore Medical
4-2008 - 9-2009
Director, Consultant at Ascombe Aesthetics Limited
3-2004 - 3-2008
Training Manager at QMed
2-1996 - 3-2004
Director at The Bowes Clinics Ltd

Education

2019 - 2019
SME ScaleUp Executive Education from Cambridge Judge Business School
2011 - 2012
NIP from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Stagsden, England, United Kingdom Job Level : Leadership Designation : CEO at Aesthetic Source Limited
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Insights For Selling To Lorna

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorna is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lorna

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lorna move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lorna take some risk or not?

  • They can take risks if necessary.

You And Lorna

Personality Compatibility


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