Ruben Pastilha

Sharpshooter
DISC Type : CD

Interim Executive Director and Strategic Advisor at MACRÓSTICO, Lda

London, England, United Kingdom

Overview

Ruben is an Innovation Strategist and Neuroscientist, holding an Executive MBA and nearing completion of his PhD. He specializes in bridging deep tech research with market-ready products in MedTech, HealthTech, and immersive technologies (VR/AR). His career is defined by blending scientific rigor with sharp business acumen to create societal impact.

He is a passionate leader dedicated to fostering diversity and inclusion, evidenced by awards won for transforming an international society during his presidency. Ruben values and actively celebrates the human skills of his colleagues, showing a strong focus on community building and creating a sense of belonging within his teams.

He pioneered a novel colour-blindness test that was honored with an innovation award from Oxford University.

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Deep Tech Commercialization
His career focuses on translating advanced research in VR/AR and neuroscience into market-ready products, leveraging his unique combination of a PhD and an Executive MBA.
Neuroscience & Vision
This is a core focus of his PhD and publications. His work on colour-blindness, light perception, and vision science has received multiple academic awards.
MedTech Innovation
He has a history of developing MedTech solutions, including creating new visual aids and prototypes for colour-blindness to improve patient and practitioner outcomes.

Media Appearances

Ruben has no verified media appearances

Work History

2020 - 2025
Interim Executive Director and Strategic Advisor at MACRÓSTICO, Lda
2020 - 2021
President at INSOC - International Society
6-2018
Doctoral Computational Neuroscientist at Newcastle University
2018 - 2021
Marie Curie Fellow at European Commission’s Innovation Cohort for VR/XR (DyViTo). at Marie Skłodowska-Curie Actions
2017 - 2018
Hospital Secondment: Digital Disease Spotting Tech at Centro Hospitalar e Universitário de Coimbra (CHUC)

Education

2024 - 2024
Executive Programme in Strategy Leadership and Governance from London Business School
2022 - 2024
Executive MBA from INDEG-ISCTE Executive Education

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : N/A Designation : Interim Executive Director and Strategic Advisor at MACRÓSTICO, Lda
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Insights For Selling To Ruben

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruben is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ruben

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ruben move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ruben take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ruben

Personality Compatibility


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