Lorna Forbes

Observer
DISC Type : ic

Head of Supply Chain Transformation at Sainsbury's

Northampton, England, United Kingdom

Overview

Lorna Forbes is a transformation leader at Sainsburys with extensive experience in supply chain management and developing in-store digital propositions. A graduate of Sheffield Hallam University, she has held several senior roles focused on driving large-scale strategic change for the major UK retailer.


She is actively hiring for what she describes as some of the biggest transformation programmes the company has ever done.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Retail Transformation
Her career at Sainsbury's is defined by leadership roles in transformation, including supply chain, strategy, and digital propositions for one of the UK's largest retailers.
Supply Chain Strategy
Previously served as Head of Supply Chain Transformation and General Manager of Supply Chain Planning, indicating deep expertise in logistics and operations.
In-Store Digital
Her experience as Head of Digital Proposition Instore points to a focus on integrating technology and improving the customer experience in physical stores.

Media Appearances

Lorna has no verified media appearances

Work History

10-2025
Head of Supply Chain Transformation at Sainsbury's
10-2023 - 10-2025
Head of Digital Proposition Instore at Sainsbury's
5-2021 - 10-2023
Head of Programme and Transformation Strategy at Sainsbury's
11-2019 - 5-2021
General Manager Supply Chain Planning and Development at Sainsbury's
8-2017 - 11-2019
Operations Development Manager at Argos

Education

2007 - 2011
Bachelor of Arts (B.A.) from Sheffield Hallam University
2000 - 2007
GCSEs and A levels from Sir Christopher Hatton

More Information

Social Presence :

Prographics :

Exp : 15 Location : Northampton, England, United Kingdom Job Level : Mid-senior Designation : Head of Supply Chain Transformation at Sainsbury's
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Insights For Selling To Lorna

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorna is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lorna

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Lorna move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Lorna take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lorna

Personality Compatibility


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