Lorna Rose

Observer
DISC Type : ic

Chief Executive Officer at Athena Care Homes (UK) Ltd

United Kingdom

Overview

Lorna Rose is the CEO of Athena Care Homes, bringing over 25 years of operational leadership from roles at Avery Healthcare, Barchester, and Bupa. A Qualified Nurse with a First Class Honours degree, an MBA, and a PRINCE2® certification, she combines clinical expertise with strategic business acumen to drive growth and quality care.

Lorna is a passionate leader who thrives on making a positive difference in peoples lives. She draws inspiration and gratitude from her family, particularly from her husband, Nick, whom she describes as a source of determination and inspiration in her personal life.

Unique fact: Lorna is a registered nurse who has successfully transitioned from clinical practice to executive leadership, holding CEO positions in the social care sector.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Dementia Care Innovation
She is actively strengthening dementia care across Athena, launching partnerships for Cognitive Stimulation Therapy and pursuing formal dementia accreditation for the homes.
Healthcare Leadership
With a career spanning from nurse to CEO, she expresses a commitment to investing in and developing future leaders within the healthcare sector.
Quality of Care
A core focus of her professional philosophy is placing a strong emphasis on the quality of care and resident experience, aiming to exceed expectations.

Media Appearances

Lorna has no verified media appearances

Work History

1-2025
Chief Executive Officer at Athena Care Homes (UK) Ltd
12-2022 - 1-2025
Chief Executive Officer at Avery Healthcare
9-2019 - 12-2022
Managing Director at Barchester Healthcare
10-2015 - 9-2019
Divisional Director at Barchester Healthcare
2-2015 - 9-2015
Director of Propositions - National at Bupa

Education

2011 - 2013
Master of Business Administration (M.B.A.) from BPP University
1994 - 1997
Bachelor of Science (B.Sc.) from Anglia Polytechnic University

More Information

Social Presence :

Prographics :

Exp : 33 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Athena Care Homes (UK) Ltd
URL has been copied!

Insights For Selling To Lorna

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorna is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lorna

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lorna move?

  • They like to analyze well and then make their decisions.
  • Can Lorna take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lorna

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.