Lou Paskalis

Pioneer
DISC Type : DIS

Chief Strategy Officer at Ad Fontes Media

New York, New York, United States

Overview

Lou Paskalis is a Chief Strategy Officer at Ad Fontes Media, specializing in mar-tech, ad-tech, data-driven marketing, and brand safety. He has significant experience in content, mobile, social, and digital marketing.

He is passionate about empowering consumers privacy rights and enjoys attending industry events like the Beet Retreat LA. Lou also appreciates humor and strong narratives in professional settings.

People often call him innovative, creative, and strategic, with a passion for the future of marketing.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Data Strategy
As CSO at Ad Fontes Media and CEO of AJL Advisory, he focuses on data strategy, consent, compliance, and privacy tech, mitigating reputational risk with 1P data.
Ad Tech Innovation
He is recognized for innovative and creative solutions in ad-tech and mar-tech, constantly seeking advancements in the marketing ecosystem.
Brand Safety
At Ad Fontes Media, he's increasing the resilience of ad-supported journalism by demonstrating how safe it is for advertisers to return to news.

Media Appearances

Lou has no verified media appearances

Work History

3-2023
Chief Strategy Officer at Ad Fontes Media
4-2023
Senior Strategic Advisor, Brand Demand and GTM at Chalice Custom Algorithms
1-2023
CEO and Founder at AJL Advisory LLC
10-2021 - 11-2022
President & COO at MMA Global
3-2020 - 10-2021
Chairman, Global Media and Data Board at MMA Global

Education

MBA from University of Notre Dame - Mendoza College of Business
BA from University of Notre Dame

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Leadership Designation : Chief Strategy Officer at Ad Fontes Media
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Insights For Selling To Lou

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lou is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lou

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lou move?

  • They are generally fast movers and can take quick decisions
  • Can Lou take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lou

Personality Compatibility


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