Lou Waters

Energizer
DISC Type : I

President at Waters Group Houston

Houston, Texas, United States

Overview

Lou Waters is a successful entrepreneur and inventor who has built seven companies and holds fifteen patents. A graduate of Rice University and INSEAD, he is the president of FloodBreak, a company he founded after his own home flooded, creating the category of passive automatic floodgates. People hes worked with describe him as a clear-headed and strategic adviser.

Outside of his ventures, Lou is a sixth-generation Texan with deep roots in the Hill Country, where he is a rancher. His diverse personal interests include being a musician and a pilot. He and his family, with whom he once took a nine-month trip around the world, also run New Canaan Farms, a small-batch foods business in Utopia, Texas.

Unique fact: Lou holds twelve U. S. and three international patents, primarily for his innovative floodgate designs.

Personality Overview

Full Of Energy

Relationship Oriented

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Flood Mitigation
Founded FloodBreak after his Houston home flooded, creating a new category of passive, automatic floodgates that have protected facilities worldwide.
Startup Ventures
His career is defined by building successful startups in technology and engineered products, and he now invests in early-stage ventures through Waters Group.
Habitat Conservation
Leads a species conservation bank to protect 10, 000 acres of habitat for the endangered Golden Cheeked Warbler and has served as a director for Trees for Houston.

Media Appearances

Lou has no verified media appearances

Work History

9-1990
President at Waters Group Houston
6-2022
President at NEW CANAAN FARMS
9-2001
President at FloodBreak Automatic Floodgates
4-2011
Chairman at PV Rentals, Leasing and Sales
1-2010
President at Bandera Corridor Conservation Bank

Education

1998 - 1998
MBA from INSEAD
1986 - 1990
BSME from Rice University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Houston, Texas, United States Job Level : N/A Designation : President at Waters Group Houston
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Insights For Selling To Lou

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lou is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Lou

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lou move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Lou take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Lou

Personality Compatibility


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