Louis Laforest in

Louis Laforest

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Creative Director at ForestCreative
📍 Greater Ottawa Metropolitan Area, Canada

Louis Laforest is a Creative Director with over 30 years of experience, currently leading ForestCreative. He specializes in future-proofing brands through print, digital, and video/2D animation, leveraging a unique subscription-based agency model. Colleagues describe him as motivated, highly creative, and an individual who consistently exceeds expectations.

His recent focus includes exploring the intersection of artificial intelligence and creative design. He actively discusses how AI can be used as a tool to spark ideas and provide data-driven insights, while also expressing caution about preserving the essential human element in the creative process.

After running a successful traditional design agency for 25 years, he pivoted his entire business to a scalable, subscription-based model.

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Experience
30 Years
Current Role
Creative Director
Job Level
Mid-senior
Location
Greater Ottawa Metropolitan Area, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Louis cares about

Future-Proofing Brands
A core philosophy mentioned in his headline and posts, emphasizing the creation of adaptable and long-lasting brand identities to avoid costly redesigns.
AI in Design
He frequently posts about the dual nature of AI, viewing it as a powerful tool for ideation and efficiency but also cautioning against losing the human touch in creativity.
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Career

Work history

6-2023
Creative Director
ForestCreative
12-2000
Creative Director
Forest Communications Inc.
1996 - 2000
Art Director
Acart Communications
In the press

Media appearances

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Education
Certificate in Web Design
Algonquin College of Applied Arts and Technology
Advanced Diploma
Collège communautaire du Nouveau-Brunswick (CCNB)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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