Louis Laforest

Examiner
DISC Type : sc

Creative Director at ForestCreative

Greater Ottawa Metropolitan Area, Canada

Overview

Louis Laforest is a Creative Director with over 30 years of experience, currently leading ForestCreative. He specializes in future-proofing brands through print, digital, and video/2D animation, leveraging a unique subscription-based agency model. Colleagues describe him as motivated, highly creative, and an individual who consistently exceeds expectations.

His recent focus includes exploring the intersection of artificial intelligence and creative design. He actively discusses how AI can be used as a tool to spark ideas and provide data-driven insights, while also expressing caution about preserving the essential human element in the creative process.

After running a successful traditional design agency for 25 years, he pivoted his entire business to a scalable, subscription-based model.

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Future-Proofing Brands
A core philosophy mentioned in his headline and posts, emphasizing the creation of adaptable and long-lasting brand identities to avoid costly redesigns.
AI in Design
He frequently posts about the dual nature of AI, viewing it as a powerful tool for ideation and efficiency but also cautioning against losing the human touch in creativity.
Subscription Business Models
He deliberately transitioned his 25-year-old agency into a subscription-based service, indicating a strong belief in this modern, scalable business structure for creative services.

Media Appearances

Louis has no verified media appearances

Work History

6-2023
Creative Director at ForestCreative
12-2000
Creative Director at Forest Communications Inc.
1996 - 2000
Art Director at Acart Communications

Education

Certificate in Web Design from Algonquin College of Applied Arts and Technology
Advanced Diploma from Collège communautaire du Nouveau-Brunswick (CCNB)

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Ottawa Metropolitan Area, Canada Job Level : Mid-senior Designation : Creative Director at ForestCreative
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Insights For Selling To Louis

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louis is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Louis

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Louis move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Louis take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Louis

Personality Compatibility


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