Louis Rosenfeld

Go-getter
DISC Type : d

Publisher and Founder at Rosenfeld Media

New York, New York, United States

Overview

Louis Rosenfeld is a pioneering publisher and founder of Rosenfeld Media, a leading source for user experience design books. He has also co-founded several influential conferences, including the DesignOps Summit and Advancing Research. People who have worked with him describe him as passionate, energetic, and a luminary in his field.

Based in New York City, Louis shows a keen interest in urban life and the user experience of city systems, such as public transit. He is an alumnus of the University of Michigan, holding a Master of Information and Library Science degree from the institution.

Interestingly, his professional headline includes the self-description of "polar bear".

Personality Overview

Vision Oriented

Fast-Paced

Direct & Candid

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

UX Publishing
As the founder of Rosenfeld Media, he is a key figure in publishing practical books on user experience design, shaping the industry's knowledge base.
Design & Research Ops
He co-founded the DesignOps Summit and Advancing Research conferences, showing a strong commitment to scaling and operationalizing design and research practices.
Information Architecture
He is the co-author of "Information Architecture for the Web and Beyond, " a foundational text in the field, indicating deep personal expertise.

Media Appearances

Louis Rosenfeld, Founder, Publisher, & CEO ... - Rosenverse. Featured in Rosenverse (Rosenfeld Media)

See Now

Work History

10-2005
Publisher and Founder at Rosenfeld Media
9-2019
Co-Founder at Advancing Research Conference
Co-Founder at DesignOps Summit
Co-Founder at Design at Scale Conference
2-2021 - 10-2023
Co-Founder at Civic Design Conference

Education

9-1988 - 5-1990
MILS from University of Michigan
1988 - 1994
MILS + 1/2 PhD from University of Michigan - School of Information

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Leadership Designation : Publisher and Founder at Rosenfeld Media
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Insights For Selling To Louis

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louis is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Louis

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Louis move?

  • Their decision making speed is somewhere in the middle.
  • Can Louis take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Louis

Personality Compatibility


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