Louis Sussan

Wildcard
DISC Type : csi

SVP, Global Advisory & GMP at Acxiom

Los Angeles Metropolitan Area, United States

Overview

Louis Sussan is the SVP of Global Advisory & GMP at Acxiom, specializing in marketing technology, data strategy, and audience management. With over 20 years of experience, he focuses on creating scalable, future-ready solutions that deliver significant business impact. He enhanced his technical expertise by completing a full-stack coding boot camp at UCLA Extension.

Passionate about simplifying complexity, Louis is dedicated to empowering his teams and clients to make smarter, faster decisions. He is actively involved in sharing his industry knowledge with students, demonstrating a commitment to mentoring the next generation. He values collaboration and fostering a culture of growth within his teams.

As a senior executive, he completed a full-stack coding boot camp to deepen his hands-on technical knowledge of web development.

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

AI in Search
He co-authored and promoted a published paper on adapting search strategies to the rapid advancements and evolving landscape of AI.
Data Privacy
His professional focus and shared content often revolve around navigating Google's Privacy Sandbox and the future of audience identity management.
Marketing Technology
He leads the strategy for marketing technology and data, focusing on platform services, data integration, and performance measurement for global brands.

Media Appearances

Louis has no verified media appearances

Work History

9-2025
SVP, Global Advisory & GMP at Acxiom
8-2025
SVP, Global Advisory & COE Lead, Platform Services at Acxiom
1-2023
SVP, Global Platforms & Intelligence at Kinesso
10-2019
SVP, Platform & Effectiveness Practice - Audience & Identity at Kinesso
10-2019
SVP Global Business & Audience Insights at Kinesso at Kinesso

Education

2017 - 2017
Full-Stack Coding Boot Camp from UCLA Extension
Education details unavailable from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 28 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : SVP, Global Advisory & GMP at Acxiom
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Insights For Selling To Louis

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louis is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Louis

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Louis move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Louis take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Louis

Personality Compatibility


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