Luca Partesano

Enigma
DISC Type : Dci

Senior Director, Analytics & Strategy at EVERSANA INTOUCH

New York, New York, United States

Overview

Luca Partesano is a Senior Director of Analytics and Strategy at EVERSANA INTOUCH, where he leads enterprise AI initiatives for healthcare marketing. He specializes in transforming complex data into actionable growth strategies for C-level leaders and holds a Bachelors Degree from Sacred Heart University.

Outside of his professional life, Luca was a collegiate soccer player at Sacred Heart University. His hobbies include both soccer and basketball, and he is a fan of professional sports, specifically following AC Milan and the Dallas Cowboys.

Unique fact: He was the captain of his high school soccer team before going on to play at the collegiate level.

Personality Overview

Persuasive & Assertive

Challenger

Hard To Convince

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

AI in Healthcare
He leads AI-driven solutions to enhance campaign targeting and measurement in the healthcare sector and established an internal AI Council to foster innovation.
Data-Driven Strategy
His career is focused on translating complex data into actionable insights that shape go-to-market initiatives and guide critical business decisions for executive leadership.
Marketing Analytics
He has extensive experience leading analytics and reporting for over 30 healthcare and CPG brands, including major clients like Abbvie and Louis Vuitton Moët Hennessy.

Media Appearances

Luca has no verified media appearances

Work History

4-2024
Senior Director, Analytics & Strategy at EVERSANA INTOUCH
6-2022 - 4-2024
Director, Analytics & Strategy at EVERSANA INTOUCH
3-2022 - 6-2022
Director, Business Intelligence & Analytics at Mindshare
9-2020 - 3-2022
Associate Director, Business Intelligence & Analytics at Mindshare
11-2018 - 9-2020
Supervisor, Analytics at Havas Media Group

Education

2012 - 2016
Bachelor’s Degree from Sacred Heart University
2015 - 2015
International Marketing from John Cabot University

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Senior Designation : Senior Director, Analytics & Strategy at EVERSANA INTOUCH
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Insights For Selling To Luca

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luca is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Luca

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Luca move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Luca take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Luca

Personality Compatibility


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