Louise Francis

Evaluator
DISC Type : cds

Country Manager, New Zealand and Principal for Industry Research at Ecosystm

Auckland, Auckland, New Zealand

Overview

Louise Francis is the New Zealand Country Manager and Principal Industry Analyst for Ecosystm. With deep expertise from her 18 years at IDC, she is a leading voice on technology trends, helping digital leaders navigate change. Louise holds a Bachelor of Business Studies with honours from Massey University.

Outside of her primary role, Louise is passionate about recognizing and celebrating success within New Zealands technology sector. She actively encourages her network to nominate exceptional peers for industry awards, showing a strong commitment to uplifting the professional community and acknowledging impactful contributions.

After an incredible 18-year tenure, Louise left her role as IDCs New Zealand Country Manager to join Ecosystm.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Digital Transformation
Advises organizations on adopting digital workplaces and executing business transformation initiatives, a core theme in her research and public commentary.
Cybersecurity & AI
As a keynote speaker, she discusses emerging cyber risks, the skills shortage, and the dual-sided impact of generative AI on security.
Cloud Ecosystems
Co-authored reports on the economic opportunities and impact of public cloud services adoption across Australia and New Zealand.

Media Appearances

Louise has no verified media appearances

Work History

1-2026
Country Manager, New Zealand and Principal for Industry Research at Ecosystm
7-2023 - 12-2025
Public Sector Research Leader, Asia Pacific at IDC
10-2019 - 12-2025
Country Manager, New Zealand at IDC Australia and New Zealand
1-2018 - 6-2023
Research Director, Australia and New Zealand at IDC Australia and New Zealand
4-2016 - 1-2018
Senior Research Manager - IT Spending at IDC Australia and New Zealand

Education

2004 - 2007
BBS (Hons) from Massey University
1986 - 1988
BSc from University of Auckland

More Information

Social Presence :

Prographics :

Exp : 15 Location : Auckland, Auckland, New Zealand Job Level : Mid-senior Designation : Country Manager, New Zealand and Principal for Industry Research at Ecosystm
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Louise

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Louise take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Louise

Personality Compatibility


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