Louise Maclean

Inspirer
DISC Type : id

Head of Communications at London Gatwick

United Kingdom

Overview

Louise Maclean is a passionate communications leader with 20 years of experience across aviation, travel, and hospitality. As Head of Communications at London Gatwick, she is a trusted advisor to executives, specializing in creating strategies for business transformation and complex industrial relations. She holds a BA from Royal Holloway, University of London.

She recently joined London Gatwick at a pivotal moment, coinciding with the governments approval of the airports significant Northern Runway expansion plans.

Personality Overview

Decisive

Achievment Oriented

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Aviation Sector Growth
Her recent focus is on London Gatwick's expansion, including new airline partnerships and the airport's role in supporting regional economic growth.
Strategic Communications
Positions communication as a tool to help an organization live its purpose and achieve its goals, ultimately driving business success as an advisor to CEOs.
Transformational Comms
Has created and delivered successful communication strategies for large-scale business transformations and complex industrial relations disputes.

Media Appearances

Louise has no verified media appearances

Work History

9-2025
Head of Communications at London Gatwick
3-2025 - 9-2025
Head of Internal Communications at National Theatre
5-2022 - 10-2024
Head of Internal Communications at Heathrow
8-2020 - 5-2022
Director Marketing & Communications at M2P Consulting
11-2014 - 8-2020
Senior Communications Manager at Hilton

Education

1999 - 2001
BA from Royal Holloway, University of London

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Head of Communications at London Gatwick
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Louise

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Louise take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Louise

Personality Compatibility


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