Louise McLaughlin
Go-getter · DISC type dLouise McLaughlin is a respected marketing and innovation leader with over 20 years of experience building iconic FMCG brands like Carling and Coors. As Marketing Director at Timothy Taylors, she leverages her expertise from prior roles, including Innovation Director at Molson Coors. People she has worked with describe her as authentic, inspiring, creative, and commercial.
A key achievement in her previous role was the successful launch of Monte Carlo, a super-premium beer, into the UK market.
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They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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