Lu De Pasquale in

Lu De Pasquale

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Co-Founder at PO2 Studio
📍 Singapore

Lu is a design and business leader with 17 years of experience scaling global products at companies like Arta, Google, and ThoughtWorks. With a background from the University of Buenos Aires, he excels at building high-performing UX teams and holds a certification in Strategy Formulation.

Outside of his primary roles, Lu co-founded a cross-disciplinary design and tech studio. He is passionate about community, having organized Googles largest UX event in South America and serving as a guest speaker at Temasek Poly Design School in Singapore.

He was instrumental in scaling Google Pay to become India’s top payments platform with over 200 million users.

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Experience
18 Years
Current Role
Co-Founder
Job Level
Mid-senior
Location
Singapore
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lu cares about

AI in Design
He actively experiments with generative AI tools like Veo and Sora to explore ambitious conceptual design ideas for Arta Finance.
Global Product Scaling
He has successfully launched consumer and enterprise products globally, most notably helping scale Google Pay to over 200 million users in India.
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Career

Work history

6-2024
Co-Founder
PO2 Studio
1-2022
UX Director
Arta Finance
1-2017 - 7-2022
Staff Product Design Manager, Google Pay
Google
9-2015 - 1-2017
Principal UX Lead
ThoughtWorks
3-2014 - 9-2015
UX Lead
Taiger
In the press

Media appearances

Behind the Design: Lu De Pasquale on Transforming Finance through .... Featured in Arta Finance – Insights
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Education
Postgraduate Course
Istituto Europeo di Design
2008 - 2012
Bachelors Degree
University of Buenos Aires
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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