Lu De Pasquale

Questioner
DISC Type : c

Co-Founder at PO2 Studio

Singapore

Overview

Lu is a design and business leader with 17 years of experience scaling global products at companies like Arta, Google, and ThoughtWorks. With a background from the University of Buenos Aires, he excels at building high-performing UX teams and holds a certification in Strategy Formulation.

Outside of his primary roles, Lu co-founded a cross-disciplinary design and tech studio. He is passionate about community, having organized Googles largest UX event in South America and serving as a guest speaker at Temasek Poly Design School in Singapore.

He was instrumental in scaling Google Pay to become India’s top payments platform with over 200 million users.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

AI in Design
He actively experiments with generative AI tools like Veo and Sora to explore ambitious conceptual design ideas for Arta Finance.
Global Product Scaling
He has successfully launched consumer and enterprise products globally, most notably helping scale Google Pay to over 200 million users in India.
Building UX Teams
He built the Singapore UX practice at ThoughtWorks from scratch and later managed a global, multidisciplinary UX team for Google Pay across three countries.

Media Appearances

Behind the Design: Lu De Pasquale on Transforming Finance through .... Featured in Arta Finance – Insights

See Now

Work History

6-2024
Co-Founder at PO2 Studio
1-2022
UX Director at Arta Finance
1-2017 - 7-2022
Staff Product Design Manager, Google Pay at Google
9-2015 - 1-2017
Principal UX Lead at ThoughtWorks
3-2014 - 9-2015
UX Lead at Taiger

Education

Postgraduate Course from Istituto Europeo di Design
2008 - 2012
Bachelors Degree from University of Buenos Aires

More Information

Social Presence :

Prographics :

Exp : 18 Location : Singapore Job Level : Mid-senior Designation : Co-Founder at PO2 Studio
URL has been copied!

Insights For Selling To Lu

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lu is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lu

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lu move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lu take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lu

Personality Compatibility


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