Luanne Gutermuth

Inspirer
DISC Type : di

Owner at Good Spirit Farm

Annandale, Virginia, United States

Overview

Luanne Gutermuth is a retired C-suite executive with over 20 years of experience in the energy industry, most recently as EVP and Chief Administrative Officer at WGL. She now owns Good Spirit Farm, a winery in Round Hill, VA, and runs a consultancy. She holds an MBA from the University of Maryland.

After retiring, Luanne and her husband pursued a decades-long dream of opening a winery, transforming a 42-acre farm into a vineyard, garden, and event space. She is an active community volunteer, serving on the boards of Washington Performing Arts and Northern Virginia Family Service, and is a founding member of the Business Womens Giving Circle.

Interesting fact: The name of her business, Good Spirit Farm, is the English translation of her last name, Gutermuth.

Personality Overview

Fast Adopter

Decisive

Confident & Optimistic

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Virginia Wine Industry
Owner of Good Spirit Farm, a family-owned winery. She serves as a Director for the Virginia Women in Wine organization, which aims to strengthen the state's wine industry.
Community Engagement
Serves on multiple non-profit boards, including Washington Performing Arts and Northern Virginia Family Services, and supports various community causes through philanthropy and volunteering.
Organizational Transformation
As a C-suite executive at WGL, she successfully led multiple enterprise-wide transformation initiatives, including M&A integration, business process outsourcing, and organizational culture change.

Media Appearances

After First Harvest, Medals Mount for Good Spirit Farm. Featured in Loudoun Now

See Now

Good Spirit Farm winery, events venue and guest house opens in Round Hill. Featured in Loudoun Times

See Now

Work History

1-2021
Owner at Good Spirit Farm
2-2020
President at LSG Solutions LLC
7-2018 - 2-2020
EVP and Chief Administrative Officer at WGL and Washington Gas
10-2014 - 7-2018
Senior Vice President, Shared Services and CHRO at WGL and Washington Gas
10-2010 - 9-2014
Vice President, Human Resources & Organization Development at WGL and Washington Gas

Education

Certificate from Georgetown University School of Continuing Studies
MBA from University of Maryland - Robert H. Smith School of Business

More Information

Social Presence :

Prographics :

Exp : 38 Location : Annandale, Virginia, United States Job Level : N/A Designation : Owner at Good Spirit Farm
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Insights For Selling To Luanne

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luanne is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Luanne

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Luanne move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Luanne take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Luanne

Personality Compatibility


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