Luca Ardolino

Critic
DISC Type : C

Marketing Director at Italfarmaco

Cinisello Balsamo, Lombardy, Italy

Overview

Luca is a Marketing Director at Italfarmaco with extensive experience in the pharmaceutical market. A recent Executive MBA graduate from SDA Bocconi, he is passionate about business strategy and development. His background spans marketing, R&D, regulatory affairs, and supply chain, making him a well-rounded business leader.

He is a dedicated lifelong learner, proudly sharing his academic achievements from his EMBA program, including an intensive journey into finance and macroeconomics. Luca approaches his work with creativity and enthusiasm, celebrating new and original marketing campaigns for his products on social media.

Unique fact: Luca is the co-inventor on a patent for a "VAGINAL COMPOSITION BASED ON ALKYL POLYGLVCOSIDES" and has co-authored a related preclinical study.

Personality Overview

Negotiator

Critic

Precise

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Pharmaceutical Marketing
As Marketing Director, he leads strategy and execution, recently launching an original audio campaign for a product on Spotify and Instagram.
Women's Health
He previously managed the Women's Health Business Unit and has a patent and publication related to innovations in this therapeutic area.
Executive Education
He is a proud and recent graduate of the SDA Bocconi Executive MBA program, viewing the 22-month journey as a significant personal and professional achievement.

Media Appearances

Luca has no verified media appearances

Work History

7-2021
Marketing Director at Italfarmaco
9-2017
Marketing Manager B.U. Women's Health EFFIK - ITALFARMACO at Italfarmaco
1-2016 - 8-2017
Product Manager at Italfarmaco
2-2007 - 12-2015
Technical & Development Manager at EFFIK
12-2003 - 2-2007
Qualità Assurance & Regulatory Affairs Manager at Biofarmitalia spa

Education

2021 - 2023
Executive MBA from SDA Bocconi
Certificate of accomplishment from Frankfurt School of Finance & Management

More Information

Social Presence :

Prographics :

Exp : 21 Location : Cinisello Balsamo, Lombardy, Italy Job Level : Mid-senior Designation : Marketing Director at Italfarmaco
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Insights For Selling To Luca

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luca is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Luca

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Luca move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luca take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luca

Personality Compatibility


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