Pete Skipwith

Enthusiast
DISC Type : i

Sales Director - Consumer at McCormick & Company

London, England, United Kingdom

Overview

Pete is the Sales Director for Consumer at McCormick & Company, described as a "dynamic, strategic and internationally astute commercial leader. " He has over two decades of experience building high-performing teams and driving growth at top-tier FMCG companies like Hovis, PepsiCo, and Cadbury, and holds an MSc in Information Systems from The London School of Economics.

Outside of his corporate roles, Pete is engaged in philanthropy. Along with his wife, Esther, he has personally donated to charitable causes and has also been instrumental in securing significant corporate donations from his employer to support community organizations.

Unique fact: Pete has significant international experience, including serving as the General Manager for Tropicana in Japan.

Personality Overview

Optimistic

Amiable & Agreeable

Non-Confrontational

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

FMCG Leadership
He has 20 years of experience in top-tier FMCG sales, marketing, and general management roles at companies including McCormick, Hovis, and PepsiCo.
International Markets
His career includes notable international experience, where he served as the General Manager for the Tropicana brand in Japan.
Brand Innovation
Expresses a desire to use his experience to progress innovation and distribution for a strong portfolio of household brands.

Media Appearances

Pete has no verified media appearances

Work History

3-2025
Sales Director - Consumer at McCormick & Company
8-2023 - 2-2025
Business Development Director at Hovis Ltd
9-2021 - 7-2023
Grocery Sales Director at Hovis Ltd
8-2019 - 12-2020
Sales and Marketing Director at Golden Acre Foods Ltd.
12-2018 - 7-2019
Project Director at Greencore

Education

2001 - 2002
MSc from The London School of Economics and Political Science (LSE)
1992 - 1997
Education details unavailable from Worksop College

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Sales Director - Consumer at McCormick & Company
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Insights For Selling To Pete

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pete is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Pete

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Pete move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Pete take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Pete

Personality Compatibility


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