Luca Ferron

Critic
DISC Type : C

Consulente di comunicazione at laformadelibro

Padua, Veneto, Italy

Overview

Luca is a freelance communication consultant and copywriter with a background in Modern Philology from the University of Padua. He specializes in creating technical and creative content for websites, brochures, and catalogs, particularly within the food and wine industry, leveraging his professional Sommelier qualification. Colleagues describe him as serious, reliable, and determined.

As a writer by passion and profession, Luca is also an insatiable reader and a qualified Sommelier with the Associazione Italiana Sommelier. He has a collaborative spirit, enjoying teamwork in both his professional life and in sports. His activities often involve managing social media, organizing events, and promoting authors.

He holds both a Masters degree in Modern Philology and a professional qualification as a Sommelier.

Personality Overview

ROI Driven

Precise

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Food & Wine Communication
As a qualified Sommelier (AIS), he has worked for a winery and an enoteca and has written articles for the national sommelier magazine, Vitae.
Creative Copywriting
He works as a freelance copywriter, developing creative and technical texts for diverse materials like catalogs, websites, and brochures.
Literary Promotion
He has presented authors and new books, drawing on his Master's degree in Modern Philology to engage with literary topics.

Media Appearances

Luca has no verified media appearances

Work History

8-2016 - 6-2017
Consulente di comunicazione at laformadelibro
4-2016
Copywriter freelance at CM39 Adv
9-2015 - 3-2016
Sommelier e addetto comunicazione at Enoteca Sfusi Ma Buoni
1-2015 - 3-2016
Social Media Manager at Runway Coffee & Lounge bar
1-2014 - 3-2016
Responsabile Comunicazione at Azienda Agricola Corvezzo

Education

2014 - 2016
Diploma di qualificazione professionale per Sommelier from Associazione Italiana Sommelier
2009 - 2011
Laurea Magistrale in Filologia Moderna from Università degli Studi di Padova

More Information

Social Presence :

Prographics :

Exp : 3 Location : Padua, Veneto, Italy Job Level : N/A Designation : Consulente di comunicazione at laformadelibro
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Insights For Selling To Luca

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luca is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Luca

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Luca move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luca take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luca

Personality Compatibility


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