Luca Martino

Questioner
DISC Type : c

Marketing Manager Divisione Metallo e Product Specialist senior at Gruppo Datacol

Verona, Veneto, Italy

Overview

Luca Martino is the Marketing Manager for the Metal Division and a Senior Product Specialist at Gruppo Datacol. With extensive experience as a Product Manager at The Berner Group, he focuses on developing innovative marketing strategies to enhance and retain a strong client network. Colleagues describe him as an innovative, out-of-the-box thinker.

Lucas professional life is dynamic, involving travel for multi-city tours and international team trainings, as seen in his trips to Rome and Austria. He is deeply engaged in industries related to his work, showing a strong interest in major industrial and automotive players like Hilti Group and Volkswagen Group.

He is described by colleagues as an "out-of-the-box Product Manager" with a marketers vision that guarantees concrete results.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Innovative Marketing Strategies
His role centers on creating marketing campaigns and new techniques to strengthen customer networks and ensure long-term loyalty for the company's Metal Division.
Product Management
Leverages extensive experience as a Senior Product Specialist and former Product Manager. A recommendation highlights his great product knowledge and innovative vision.
Team Collaboration
His posts emphasize teamwork, thanking colleagues in Austria for a great training day and highlighting the collaborative success of a multi-city professional tour.

Media Appearances

Luca has no verified media appearances

Work History

9-2022
Marketing Manager Divisione Metallo e Product Specialist senior at Gruppo Datacol
3-2020 - 8-2022
Specialista di prodotto senior at Berner Italia
11-2016 - 3-2020
Product Manager at The Berner Group
10-2010 - 11-2016
Product Manager at Berner Italia
10-2008 - 10-2010
Assistenza clienti at Berner Italia

Education

Education details unavailable from Universitá Vicenza Commercio Estero

More Information

Social Presence :

Prographics :

Exp : 20 Location : Verona, Veneto, Italy Job Level : Middle Designation : Marketing Manager Divisione Metallo e Product Specialist senior at Gruppo Datacol
URL has been copied!

Insights For Selling To Luca

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luca is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Luca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luca move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Luca take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Luca

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.