Luca Piccino

Enigma
DISC Type : Icd

VP Finance & Legal at Siren Group

Zurich, Switzerland

Overview

Luca Piccino is the VP of Finance & Legal at Siren Group (now HomeBuddy), an executive with a strong background in global business operations and strategic finance. He is a CPA and holds a Global Executive MBA from SDA Bocconi, guiding companies from startups to large corporations through significant financial growth and transactions, including recent acquisition activities.

Outside of his direct financial roles, Luca is committed to high-level executive development, having recently completed his MBA and a certification from The Wharton School. A recommendation highlights his ability to deeply understand tasks and define project guidelines, pointing to a passion for effective leadership and strategy.

He was recently involved in the Share Purchase Agreement of Siren Group AG by QuinStreet, Inc. , a major corporate transaction.

Personality Overview

Challenger

Hard To Convince

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Corporate M&A
Was a key signatory in the recent Share Purchase Agreement for Siren Group AG's acquisition by QuinStreet, Inc. , indicating direct experience in major corporate transactions.
Startup Financial Growth
Has a track record of devising and improving financial frameworks and budgeting processes for startups and growth-stage companies like iov42 and PADI Travel.
Global Finance Operations
His experience includes leading finance and accounting across multiple territories and managing operations for large multinational corporations.

Media Appearances

Luca has no verified media appearances

Work History

5-2023
VP Finance & Legal at Siren Group
9-2020 - 5-2023
Finance Director at Siren Group
3-2019 - 3-2020
Head Of Finance at iov42
8-2018 - 3-2019
Head of Finance at PADI Travel
1-2018 - 6-2018
Finance Project Manager (Interim role) at Shire

Education

2020 - 2020
Certification from The Wharton School
2016 - 2017
Global Executive MBA from SDA Bocconi

More Information

Social Presence :

Prographics :

Exp : 7 Location : Zurich, Switzerland Job Level : Senior Designation : VP Finance & Legal at Siren Group
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Insights For Selling To Luca

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luca is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Luca

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Luca move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Luca take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Luca

Personality Compatibility


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