Luca Poggemoeller

Enigma
DISC Type : cdi

Digital Marketing Manager at HARTING Technology Group

Lübbecke, North Rhine-Westphalia, Germany

Overview

Luca is a Digital Marketing Manager at HARTING Technology Group, specializing in B2B marketing. With a background as a media designer and a Bachelor of Arts, he focuses on strategic campaign planning, newsletter marketing, and corporate podcasts. He started his current role in early 2024.

Originally from and deeply connected to his home region of East Westphalia, Luca is passionate about digital marketings evolution. Outside of his professional focus, he shows an interest in the automotive brand Alfa Romeo, indicating an appreciation for design and engineering.

He recently returned from a three-week business trip to Chicago to collaborate with his US marketing colleagues.

Personality Overview

Fast Follower

Persuasive & Assertive

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Future Marketing Trends
He actively publishes his own marketing forecasts, focusing on topics like the role of sustainability in communication and the rise of B2B influencer marketing.
B2B Marketing Strategy
His experience is primarily in the B2B sector, where he focuses on strategic campaign planning and developing innovative marketing concepts for industrial clients.
Corporate Podcasting
He lists corporate podcasts as a key area of his experience, highlighting his expertise in using modern content formats for business communication.

Media Appearances

Luca has no verified media appearances

Work History

1-2026
Digital Marketing Manager at HARTING Technology Group
1-2024 - 12-2025
Junior Digital Marketing Manager at HARTING Technology Group
1-2021 - 1-2024
Digitales Marketing at Wortmann AG
8-2018 - 1-2021
Auszubildender Mediengestalter Digital und Print at Wortmann AG

Education

10-2021 - 1-2024
Bachelor of Arts - BA from Fachhochschule des Mittelstandes Bielefeld
2018 - 2020
Mediengestalter from Berufskolleg Senne

More Information

Social Presence :

Prographics :

Exp : 7 Location : Lübbecke, North Rhine-Westphalia, Germany Job Level : Middle Designation : Digital Marketing Manager at HARTING Technology Group
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Insights For Selling To Luca

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luca is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Luca

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Luca move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Luca take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Luca

Personality Compatibility


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