Lucas Prado

Enigma
DISC Type : idc

Coordenador De Customer Marketing at Unilever

São Paulo, São Paulo, Brazil

Overview

Lucas Prado is a Senior Customer Marketing Coordinator at Unilever with over eight years of experience in trade marketing. A graduate of Universidade Presbiteriana Mackenzie, he specializes in go-to-market strategies for the retail and cash & carry channels.

He recently completed Unilevers internal "Escola de Dados" (Data School), gaining proficiency in Python and PowerBI to enhance his data-driven marketing capabilities.

Personality Overview

Persuasive & Assertive

Challenger

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Cash & Carry Strategy
His roles at Unilever and Kimberly-Clark, along with his attendance at ABAAS events, show a deep focus on strategy and execution in the cash & carry channel.
Data-Driven Marketing
Recently completed Unilever's internal Data School, focusing on applying Python and PowerBI to marketing challenges, showing a commitment to data-informed strategies.
Beauty & Personal Care
His recent promotion to a senior coordinator role within Unilever's Beauty & Personal Care division indicates this is his current area of strategic focus.

Media Appearances

Lucas has no verified media appearances

Work History

10-2025
Coordenador De Customer Marketing at Unilever
1-2025 - 10-2025
Coordenador Trade Rota Direta - Beauty & Personal Care at Unilever
4-2023 - 1-2025
Coordenador Sales Strategy Cash & Carry Channel at Unilever
1-2023 - 4-2023
Trade Marketing Analyst - Canal Farma at Kimberly-Clark
1-2022 - 4-2023
Trade Marketing Analyst - Canal Varejo/Cash&Carry at Kimberly-Clark

Education

2015 - 2019
Bacharelado em Administração from Universidade Presbiteriana Mackenzie
2019 - 2019
Gestão de Marketing Digital from Digital House Brasil

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Coordenador De Customer Marketing at Unilever
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Insights For Selling To Lucas

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucas is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lucas

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lucas move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lucas take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lucas

Personality Compatibility


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