Lucas Schroeder

Inquirer
DISC Type : dc

Head of North America at Saidot

Kelowna, British Columbia, Canada

Overview

Lucas Schroeder leads North American expansion for Saidot, specializing in AI governance and Responsible AI. He focuses on helping large organizations safely scale AI by embedding best practices. People who have worked with him describe him as passionate, driven, patient, and supportive. He holds a degree in Drama and Dramatics/Theatre Arts.

Drawing from his unique background, Lucas has a strong connection to the performing arts, having studied drama and theatre. His professional history also includes deep involvement in the dance and cheer industries, where he successfully grew a B2B SaaS company and gained extensive industry knowledge.

Unique fact: Before becoming an AI governance leader, Lucas achieved 6x revenue growth for a SaaS company serving the dance and cheer competition market.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

AI Governance
His current role and recent activity focus on operationalizing AI governance, managing third-party AI risk, and ensuring responsible AI practices are embedded at scale.
Responsible AI
A core part of his professional identity, focused on moving responsible AI principles from strategic goals to embedded, operational practices that improve ROI and customer trust.
Bringing Tech to Market
He has extensive experience designing and leading go-to-market strategies and business development for enterprise technology firms in AI governance and data innovation.

Media Appearances

Lucas has no verified media appearances

Work History

2-2025
Head of North America at Saidot
12-2023 - 3-2025
Strategy Consultant at Logica.Now
5-2022
Strategy Advisor at Tech Stewardship
9-2019 - 5-2023
Director of Partnerships at Theory+Practice
11-2010 - 12-2017
Founder + Lead Instructor at Lucas Yoga

Education

2003 - 2004
Drama and Dramatics/Theatre Arts from Simon Fraser University
2005 - 2006
Drama and Dramatics/Theatre Arts from Langara College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Kelowna, British Columbia, Canada Job Level : Mid-senior Designation : Head of North America at Saidot
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Insights For Selling To Lucas

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucas is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lucas

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lucas move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lucas take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lucas

Personality Compatibility


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